#12 of Top 12 Flops Of 2013 – The Embarrassing List:
Losing Saka to MTN
Telecoms
giant MTN snatched actor Saka from Etisalat to become its ambassador in
its mobile number portability campaign. This move was viewed in the
corporate world as a major blow to Etisalat; with great lessons for
brand managers and their agencies.
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